Thaler — “They have convinced their customers that the entire…”

Source: Misbehaving: The Making of Behavioral Economics — Richard H. Thaler

Book page: thaler-misbehaving

From: Misbehaving: The Making of Behavioral Economics — Quotes

---

They have convinced their customers that the entire shopping experience is an orgy of bargain hunting, and go out of their way to reinforce that image.